The film deserves to be nominated for an Oscar on that basis alone.
The atmosphere set by the beautiful cinematography, is perfect. The first thing I must say is that it is exquisitely photographed.
So I was truly delighted to enjoy this movie so much. And of course, there is the gold standard of the 1995 BBC series, which, as other reviewers have pointed out, had the luxury of several episodes to cover a story that here takes just two hours. Markwell and Waitt (2009: 163) show how in Australia there are various models of Pride, however, none combines assertion and business, which appear as excluding and exclusive models.Pride and Prejudice has always been one of my favourite books, so any screen incarnation has to live up to certain personal expectations of character, style etc.
18īaird (cited in Binnie and Klesse, 2011) links legal reforms with the cities’ touristic promotion as “gay friendly” 19Ĭomparing the news published in the press on the 20 demonstrations, a strong tendency to depoliticize and de-ideologize the event was noticed ( Enguix, 2013). 17Īccording to Calvo and Trujillo (2011: 565), the “institutionalized” section of the LGTB movement, the largest and most visible, has embraced “desexualized” assertion manners, appealing to notions of human rights, citizenship and even nation. 16įor further information on the contraposition between militancy and scene, see Enguix (1996, and Calvo and Trujillo (2011). Interview held in SFLGTB seat, Madrid, February 5th, 2013. Interview held in Madrid, on November 6th, 2014. The political change after the municipal elections on May 20th, 2015, has made this situation change radically. Gillberg and Adolfsson (2014) in their analysis on the webs of five Nordic cities point out that diversity has become a city branding strategy. Syntax error are a consequence of that literality. Transcriptions are literal and carried out by the author. The mercantilism of sexual identities has been analyzed, among others, by Hubbard (2001), Kates and Belk (2001), Valentine (2002), Rooke (2007), Holt and Griffin (2003), Taylor et al. Interview to Toni Poveda, FELGTB former president, coordinator for Pride parade at the time of the interview, SFLGTB Seat, Madrid, February 5th, 2013. Interview to Miguel Brox, COGAM partner and former responsible for the floats, Madrid, November 6th, 2014. In like manner in Paris, the parade went from gathering thousands of people to hundreds of thousands with the peak of Europride in 1997 ( Blidon, 2009: 6).
7Īccording to Binnie and Klesse (2011: 169), the increase of commercial sponsoring of the Pride parade in Great Britain also took place in the 1990’s. 6Īll the respondents whose words appear in this work have expressed their explicit consent to be quoted. In this cities, the articulation and balance of forces between activists, entrepreneurs and public institutions is different. See, among others, VVAA (2012), Calvo and Pichardo (2011), Calvo and Trujillo (2011), Vidarte (2010), Mérida (2009), Herrero-Brasas (2007), Vergara et al. 3įor the critical wing of activism, these associations are “officialist”. President of SFLGTB, interview February 3rd 2010, SFLGTB, Madrid Seat. I am grateful to Miguel Brox (COGAM) and the activists, politicians, entrepreneurs and participants interviewed for their participation in this research. We propose that the tensions between protest, activism, market and spectacle can be productive -as the Spanish LGTB movement has proved- and can create a new landscape of inclusive, hybrid and vindicating identity conceptions. This article is based on a continued ethnographic fieldwork that combines participant observation, digital ethnography and in-depth interviews. These debates refer to the old tensions between critical activism and assimilationist activism. The participation of commercially sponsored floats along with the large influx of tourists that visit Madrid feed the discussions on the commercialization of the event and on the relationship between neoliberalism, identity and protest. It involves around one million people and generates a profit of around 110 million euros. On the first Saturday of July, Madrid hosts the State LGTB (Lesbian, Gay, Bisexual and Transgender) Pride Demonstration with participants from LGTB activist groups, trade unions, political parties, NGOs and entrepreneurship.